The newspaper «Huffington Post» America, that take the social networking site «Facebook»'s decision to force users via smartphones to download the program «IM» to chat, if they want access to their messages, a controversial move, and described the move as «a new attempt to usurp the time ».
According to «Facebook», Vantqal users to the «IM» faster and better for them, and bring them many advantages, but the real reason, according to the newspaper, is that the company wants to protect itself from Enforced or disappearing through the diversification of its offerings, because they are afraid of becoming vulnerable 's demise in the end like similar sites.
The magazine said that this method represents a strategy, the founder of the «Facebook» and Chief Executive Officer of him, Mark Zuckerberg, already alluded to in recent months, where he told that people want different things on their phones, and is therefore trying to create new experiences with the same goals, or more precisely «dismantling »single-purpose applications.
This step is proportional to the series recent moves to Zuckerberg during the past two years, in 2012, spent «Facebook» billion dollars to buy the site «Anstjeram» to download pictures, then announced after the intention to buy the application of «and Atsab» to chat popular with 19 billion dollars.
The aim of all these moves to control the advertising revenue for each of those famous applications that attract many users, according to a senior manager in the company «Endeavour Partners» Advisory, Jane Dolgan.
And continues «Facebook» in implementing the strategy to work, it is now dominated by 4 of the top 5 apps are downloaded on smartphones.
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